Trica Jean-Baptiste Communications is one of the most highly-regarded, creative and sought after intergrated marketing communication agencies in the hospitality industry.

The New York-based agency has represented some of the world's premier hotels, resorts and international destinations. The agency's success is attributed to an extensive understanding and practical knowledge of the hospitality industry. The agency works closely with clients to develop and execute intergrated marketing communications campaigns that achieve their goals and objectives while generating measurable results. The agency's approach is strategic with emphasis on communicating our clients' core messages to existing and potential market segments through a wide variety of channels: traditional media outlets, Internet, social media and strategic partnerships and alliances.

The model for Trica Jean-Baptiste Communications is deeply routed in its founder's experience as in-house public relations manager and director at Doral Hotels & Resorts, Le Parker Meridien Hotel and Cendant Corporation. Over the course of a decade leading the communications efforts as an in-house public relations practioner, Trica gained a deep understanding of the hospitality business, from operations to sales and marketing. She saw a need for strategic communications programs tailored specifically for the hospitality industry and launched Trica Jean Baptiste Communications in 1999.

The agency's strength is driving revenue in low periods by identifying emerging markets for its hospitality clients. For real estate concerns, the agency is adept at creating and executing strategies that shape perceptions, spur demand, and deliver value.

Trica Jean Baptiste Communications generates editorial coverage that extends beyond travel to include general news, business and commercial real estate, lifestyle, and food and wine both domestically and internationally.