U.S. sales and media outreach project to generate awareness of Brussels as not just business but leisure destination as well. Two events were planned and executed: media luncheon targeting business, finance, food, beverage, leisure and MICE journalists. The second was a travel agent reception/trade show featuring Belgian hotels, fashion and delicacies.

Events:
Agency orchestrated City Hall meet and greet with Mayor Michael R. Bloomberg and mayor of Brussels.

Media Luncheon, Travel tradeshow and cocktail reception

Media Luncheon
Our target for the media luncheon was 45 including representative from USA Today, journalists covering business/finance, food, international, and leisure, MICE and travel trade. We were able to secure 28 media attendees.
Photo Opp with Mayor Michael R. Bloomgerg Agency brokered photo opportunity with Mayor of Brussels and New York City.
  Tradeshow
The tradeshow was attended by 175 qualified travel planners, buyers and agents along with Belgian suppliers.

The following is a short list of media attending the media luncheon.
Arthur Frommers' Budget Travel
Bizbash.com
Bloomberg News
Business Travel Executive
Business Travel News
Business Week
Departures Magazine
Diversion
Fodor's Travel
Food & Wine
Hotel Business
Time Magazine
Travel + Leisure
USA Today

 

 

 

 





























 

 

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