| Situated on 150 acres of oceanfront property in
the historic village of West End at the tip of Grand
Bahama Island, Old Bahama Bay is just 56 miles due
east of Palm Beach, Florida. The property is comprised
of a luxury boutique Inn with 24 beachfront guestrooms,
an oceanfront pool, restaurant, massage pavilion
and the region’s – if not the world’s – finest
fishing, diving, snorkeling and boating activities.
The resort also features residential home sites with
water frontage for private docks, condominiums, and
a 72-slip full-service marina accommodating vessels
up to 120’ and offering official port-of-entry
and on-site immigration and customs.
The challenge was to create awareness of a newly
developed product located about 40 minutes outside
of Freeport, Grand Bahama Island in a secluded
and pristine section of the island. Grand Bahama
Island is not known as an upscale destination;
so the goal was to promote our exclusive location,
upscale accommodations and services to media covering
travel, real estate and boating. This would be
a self-contained resort and residential community
devoid of the usual resort/island attractions.
In addition to promoting the resort, we were tasked
with assisting the real estate division to generate
awareness with the ultimate goal of spurring sales. |
