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To position RFH brand of hotels in the U.S. market which represents a significant percentage of overall business. The agency was also tasked to re-launch Brown's Hotel in the U.S. Market.
In addition to generating awareness of the products, agency organized series of media lunches and desk sides aimed at introducing key media representatives to founder and CEO. |
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To achieve feature coverage of RFH hotels in particular reopening of Brown's, in key media outlets covering target markets. By generating consistent and strategic feature articles in top U.S. media outlets the PR campaign assisted the sales and marketing goals and objectives of generating awareness of the brand, increasing occupancy, ADR and RevPar. |
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Editorial coverage achieved on behalf of the client: |
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Town & Country-Circulation 459,736-September 2007-Brown's featured in Traveler's Notebook
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The New York Times-Circulation 1,623,697 – February 18, 2007-Hotel de Rome featured in Check In/Check Out section.
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The New York Times-Circulation 1,623,697 – December 10, 2006-Hotel de Rome listed in destination feature.
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F!D Luxe-Circulation 150,000 – November 2006-Villa Kennedy featured in “5 more reasons to travel” article.
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Robb Report-Circulation 102,601-October 2006-Article about Brown's and Hotel de Russie with mention of the butterfly reserve.
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Modern Luxury-Circulation 51,586 – July 2006-Brown’s refurbishment with The Grill restaurant included.
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Robb Report-Circulation 102,601 – September 2006-Two page spread on hotel including pictures and information on the George Speyer Suite.
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The New York Times-Circulation 1,623,697 – August 20, 2006-The Boss article gives a brief background on Rocco Forte and discusses his success.
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USATODAY.com-Circulation 9,461,451 visitors per month – July 19, 2006-Hotel de Russie included in list of Italian hotels, pictures included.
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Departures Magazine-Circulation 911,988 – May 2006-"Over in Mayfair"
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The New York Times-Circulation 1,623,697 – May 28, 2006-Brown's featured in the Check In/Check Out section.
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The New York Times-Circulation 1,623,697 – April 23, 2006, The Balmoral included in a feature on Da Vinci Code offerings.
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New York Magazine-Circulation 1,599,353 – April 10, 2006, Mention in article on Rome.
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The New York Times-Circulation 1,623,697 – April 9, 2006, Hotel Amigo listed in destination feature.
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The New York Times Magazine-Circulation 1,599,353 – March 12, 2006, Brown's Hotel included in the Sunday magazine.
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