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Position Scotland to U.S. meeting planners, buyers and decision makers as ideal destination for meetings, incentive, corporate and executive travel.
Target media outlets serving the above segments during Tartan Week celebration through media events whereby journalists could hear directly from Scottish suppliers.
Events:
Tartan Day
Media Luncheon at Carnegie Hall
Minister of Tourism opens American Stock Exchange in honor of Tartan Week (see below)
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Generate feature coverage of Scottish meetings, conventions, exhibition centers, hotels and resorts in key media outlets.
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Cultivate key relationships within the financial community via American Stock Exchange that would generate potential business for Scottish suppliers as well as Scottish Development International. |
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Coverage achieved on behalf of the client:
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American Stock Exchange Television: www.amex.com
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Convene Magazine, May 2005- Circulation: 34,985, "Tartan Week Celebrated in New York City"
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mlive.com, April 4, 2005- Viewers per Month: 840,231, "Scottish Parliament Minister to Ring Opening Bell at the American Stock Exchange to Honor Tartan Week"
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Yahoo! Finance, April 4, 2005- Viewers per Month: 8,338,046, "Scottish Parliament Minister to Ring Opening Bell at the American Stock Exchange to Honor Tartan Week"
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DallasNews.com, April 4, 2005-Viewers per Month: 1,169,623, "Scottish Parliament Minister to Ring Opening Bell at the American Stock Exchange to Honor Tartan Week"
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MarketWatch.com, April 4, 2005- Viewers per Month: 4,149,372, "Scottish Parliament Minister to Ring Opening Bell at the American Stock Exchange to Honor Tartan Week"
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The Charlotte Observer.com, April 4, 2005- Viewers per Month: 600,262, "Scottish Parliament Minister to Ring Opening Bell at the American Stock Exchange to Honor Tartan Week"
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TXCN.com, April 4, 2005- Viewers per Month: 17,925, "Scottish Parliament Minister to Ring Opening Bell at the American Stock Exchange to Honor Tartan Week"
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FrequentFlyer.oag, May 12, 2005- Viewers per Month: TBD "Glasgow: The Hip and Happening City on the Clyde" by
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