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| To increase revenue during need periods such as
summer and fall months. Target key feeder markets
that included but was not limited to the eastern
and southern coasts of the United States by securing
key editorial coverage in national daily publications
with a circulation of 100,000 plus. Top of the list
was to secure editorial feature in the travel section
of The New York Times in the spring in order
to generate revenue and increase occupancy for the
summer. In addition to top national dailies, we targeted
national magazines. |
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Promote summer/fall packages and deals in key feeder
markets in an effort to increase occupancy and revenue
during need periods. |
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Secure feature placement highlighting destination
and hotel in an effort to generate awareness. |
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Obtain feature editorial coverage in major travel
books, beauty and fashion publications. |
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New York Post, January 18, 2005- Circulation: 724,748, "The surreal life: Winter's at full blast and St. Barts is in full swing. Our spies uncover the very best of this pricey paradise" by the editors of Nota Bene
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Travel & Leisure, January 2005- Circulation: 985,627, "The Caribbean: St. Bart's"
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Travel & Leisure, December 2004- Circulation: 985,627, "Holiday Getaways"
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Travel & Leisure, August 2004- Circulation: 985,627, "World's Best Awards" Edited by Nathan Lump-
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Travel & Leisure, November 2003- Circulation: 985,627, "Next Classics | St. Bart's"
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Orlando Leisure Magazine, June/July 2003- Circulation: 27,500, "Island Paradise" by Brooke MacGregor
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Elle Magazine, April, 2003- Circulation: 1,060,631, "Destination: The Caribbean"
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New York Magazine, March 24, 2003- Circulation: 435,113, "Worry-Free Zones: Five Island Escapes Where Your Main Concern will be Margarita or Mojito?" by Tara Mandy
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The New York Times' Sunday Travel Section, May 25, 2003- Circulation: 1,623,697, "The Fast Life Of St. Barts In Slow Season" by Claudia Dreifus
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New York 1 News Cable- Subscribed Viewers: 1,500,000
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