Located in the heart of New York City 's famed film district Tribeca, at the Tribeca Film Center , Trica Jean-Baptiste Communications is one of the most creative and sought after public relations agency in the travel and tourism industry.

The agency represents some of the world's premier hotels, resorts and international destinations. The agency's success is attributed to its ability to work closely with clients to develop and execute PR campaigns that achieve clients' goals and objectives. "Our approach to the practice of public relations is strategic, with emphasis on communicating our clients' core messages to key media to successfully generate coverage and build awareness."

What distinguishes Trica Jean-Baptiste Communications from other agencies is its knowledge of the hospitality business - from operations to sales and marketing. That understanding enables the agency to create effective PR programs that target desired markets. The agency focuses on key media and the constituents they serve, providing them with useful information that is consumer focused and newsworthy. Rather than simply conveying a product's features and attributes, the agency communicates the unique distinctions, benefits and key messages that are critical from the consumer perspective.

As a result, the agency is able to expand the editorial potential beyond the travel section to include general news, business industry and workplace, lifestyle, or food features while positioning its clients to be part of people's lives in many fascinating ways that elicits media interest and not just a getaway destination.