Public Relations
Customized public relations campaigns designed to support sales and marketing goals and objectives. Our extensive media database allows us to accurately target the appropriate press.

Media Relations
Trica Jean-Baptiste has developed an extensive database of contacts in both print and electronic mediums. Editors covering the industry consider her a source for industry trends. Trica Jean-Baptiste Communications enjoys excellent working relationships with some of the top media outlets in the world such as: The New York Times, USA Today, New York Magazine, The Wall Street Journal, The New York Daily News, Daily Telegraph The Washington Post, The Financial Times, Conde Nast Traveler, Travel & Leisure, Departures, Robb Report, Forbes, Fortune, BBC, Bloomberg Business News, Bloomberg Radio, CNN, NBC’s The Today Show, WNBC-TV New York, WCBS New York, , Access Hollywood, E and The TV Food Network, just to name a few.

International Media Outreach and Programs
The company operates a satellite office in the heart of London’s chic Mayfair district from which it conducts media relations on behalf of its clients. The agency can arrange media desk side meetings and interviews with clients and London-based international media. Trica Jean-Baptiste Communications, LLC enjoys extensive relationships with media representatives based in Belgium, France, Germany, Italy and Switzerland, in additional to Asian media representatives.

Media Missions and Programs
Trica Jean-Baptiste Communications, LLC produces strategic media programs and initiatives in support of clients’ sales and marketing goals and objectives. Media programs include media events in key domestic markets such as New York, Los Angeles and Miami, Florida, in addition to secondary markets such as Chicago, Tennessee and Texas to name a few. Programs are often combined with sales initiatives in an effort to maximize exposure in a cost-effective manner.

Crisis Communications
Every organization's nightmare is a catastrophe of some sort. Very few organizations are equipped to handle public relations disasters. A good crisis communications plan provides a springboard from which to quickly and positively recover from a potentially negative situation. Trica Jean-Baptiste Communications will create a crisis communications plan to suit each client.

Press Kits
The agency creates and disseminates comprehensive press kits that provide journalists with background/information on each client in addition to spurring unique story angles. Press kits are continuously updated by the agency to ensure accurate and timely information. Additionally, the agency tailors press kits to serve the needs of sales and marketing departments.

Press Conference
Trica Jean-Baptiste Communications will organize press conferences on behalf of its clients when appropriate. Only appropriate media will be invited. The agency will brief and provide media with accurate information and materials beforehand. Clients will be prepped prior to conference.

Strategic Partnerships
Depending upon the nature of the clients' business, the agency targets strategic partnerships and alliances that offer editorial exposure and room revenue. This includes reaching out to the entertainment industry (U.S.), media partnerships such as Conde Nast Publications for partnerships.

Press Familiarizations
Experiential demonstrations of product are essential to effectively communicating to journalists the client’s core message points. Additionally, the experiential demonstration provides journalists with firsthand knowledge of product so that they can convey to their audience, the traveling public. The agency identifies productive top media for such familiarization trips and works with client from start to finish in order to execute programs with the goal of generating strategic coverage in leading publications.

News Bureau
The agency will act as news bureau on behalf of clients disseminating press materials and collateral information including press kits and photography. As news bureau the agency respond to inquiries and press requests on behalf of clients. The agency proactively issues news items and bulleting on a regular basis in an effort to generate coverage. Additionally, Trica Jean-Baptiste Communications systematically reviews and monitors press clippings on each client. The clippings are disseminated to clients in a monthly public relations report.