Trica Jean-Baptiste, Principal

Twelve years after a decade as public relations manager and public relations director in-house at the former Doral Hotels & Resorts, Le Parker Meridien Hotel and Cendant Corporation, Trica Jean-Baptiste founded Trica Jean-Baptiste Communications, LLC. Over the years the agency quickly established a reputation as one of the most creative and results-oriented public relations travel and tourism agencies.

Customized public relations campaigns in support of sales and marketing goals and objectives and the ability to generate editorial and revenue, are the hallmarks of the agency. She is personally involved in all aspects of the public relations efforts from planning to story placement.

A much sought after editorial resource on industry trends by broadcast and print journalists alike, Trica is often quoted in national and international daily publications such as The Wall Street Journal and The New York Times and has appeared on local and national news programs as spokesperson and guest of New York 1 News and MSNBC Live with Forest Sawyer. Her high-profile status among the business and finance, lifestyle, consumer and travel press has enabled her to achieve prominent placement for her clients, which have increased occupancy and revenue during critical need periods.

Trica is a very active member of the hospitality and communications industries, having held chair and board member positions in communications and travel and tourism associations such as New York Women in Communications, Inc. and Public Relations Society of America's Travel & Tourism Section. She is a member of the Society of American Travel Writers, an association comprised of leading journalists covering food, wine and travel. Additionally, Trica has served as judge of HSMAI’s Gold Bell Award competition and has won several of the awards; including the coveted 2007 Platinum Award for a feature in Travel + Leisure Magazine.