Trica Jean-Baptiste, Principal

In just ten years, Trica Jean-Baptiste has created inarguably one of the most creative and results-oriented public relations agencies specializing in travel and tourism in New York City. Customized public relations campaigns in support of sales and marketing goals and objectives and a commitment to getting the job done are the hallmarks of the agency. Unlike other public relations agencies whose focus is on overhead and billable hours, Trica puts no limit on time spent with each client.

A much sought after editorial resource on industry trends by broadcast and print journalists alike, Trica is often quoted in national and international daily publications such as The Wall Street Journal and The New York Times and has appeared on local and national news programs as spokesperson and guest of New York 1 News and MSNBC Live with Forest Sawyer. Her high-profile status among the business and finance, lifestyle, consumer and travel press has enabled her to achieve prominent placement for her clients, which have increased occupancy and revenue during critical need periods.

Trica is a very active member of the hospitality and communications industries, having held chair and board member positions in communications and travel and tourism associations such as New York Women in Communications, Inc. and Public Relations Society of America's Travel & Tourism Section. She is an associate member of the Society of American Travel Writers, an association comprised of leading journalists covering food, wine and travel. Additionally, Trica has served as judge of HSMAI’s Gold Bell Award competition and has won several of the awards; including the coveted 2007 Platinum Award for secure a multiple-page feature in Travel + Leisure on behalf of Sivory Punta Cana and Casa Colonial in Punta Cana and Puerto Plata, Dominican Republic.

Carly Topol, Managing Director

Carly is responsible for managing the overall public relations strategies for the agency’s luxury hotel and resort clients in Europe, New York and the Caribbean. In this role, her efforts have increased awareness and occupancy, and generated revenue in key market segments. Carly enjoys strong working relationships with key national and international media and has generated coverage throughout The New York Times, Elite Traveler, Forbes.com, Robb Report and The Financial Times. Her efforts have resulted in agency honors such as a 2008 Gold Award by the Hospitality Sales & Marketing Association International (HSMAI) for her work on behalf of Ginn Resorts. The honor was awarded for feature coverage of the client on NBC Nightly News with Brian Williams.

Prior to joining Trica Jean-Baptiste Communications, Carly served as an account executive with a travel and tourism public relations firm based in Atlanta, Georgia. Other work experiences include opportunities with Ladies Professional Golf Association (LPGA) and a consumer-based public relations agency. In these positions, she created and executed strategic public relations campaigns, generating measurable results.

Carly's passion for travel and extensive knowledge of the hospitality industry make her a much sought after source for media covering the industry. Her media skills along with industry knowledge enable her to successfully execute public relations campaigns; consistently surpassing the clients’ expectations. Carly is a graduate of the University of Florida where she received a B.S. in Public Relations and is also an active member of the Public Relations Society of America (PRSA).