Twelve years after a decade as public relations manager and public relations director in-house at the former Doral Hotels & Resorts, Le Parker Meridien Hotel and Cendant Corporation, Trica Jean-Baptiste founded Trica Jean-Baptiste Communications, LLC.
Over the years the agency quickly established a reputation as one of the most creative and results-oriented public relations travel and tourism agencies.
Customized public relations campaigns in support of sales and marketing goals and objectives and the ability to generate editorial and revenue, are the hallmarks of the agency.
She is personally involved in all aspects of the public relations efforts from planning to story placement.
A much sought after editorial resource on industry trends
by broadcast and print journalists alike, Trica is often
quoted in national and international daily publications
such as The Wall Street Journal and The New York
Times and has appeared on local and national news
programs as spokesperson and guest of New York 1
News and MSNBC Live with Forest Sawyer.
Her high-profile status among the business and finance,
lifestyle, consumer and travel press has enabled her
to achieve prominent placement for her clients, which
have increased occupancy and revenue during critical
Trica is a very active member of the hospitality and
communications industries, having held chair and board
member positions in communications and travel and tourism
associations such as New York Women in Communications,
Inc. and Public Relations Society of America's Travel & Tourism
Section. She is a member of the Society of
American Travel Writers, an association comprised of
leading journalists covering food, wine and travel. Additionally, Trica has served as judge of HSMAI’s Gold Bell Award competition and has won several of the awards; including the coveted 2007 Platinum Award for a feature in Travel + Leisure Magazine.